What people are saying...
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He made the world of underwriting user-friendly so that NPR turned into the cornerstone of every media buy."Jeri Mahan
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Early on, I recognized that Kevin Donohue was outperforming the field at (WJHU) WYPR in Baltimore. Their results were head and shoulders above comparable stations. He knew the market. He knew how to connect his clients to the public radio listener. While other stations were still figuring out how to build their programs, Kevin was booking the sales."Mark Fuerst
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Kevin’s warmth, honesty, positive attitude and can-do spirit have inspired me both personally and professionally. He is hardworking, intelligent, and ethical. He is very dependable, highly motivated, and a true professional. Kevin’s knowledge of public radio and marketing, productivity, excellent initiative, and work ethic, are great assets to any organization considering his company – KFD Media. I highly recommend his services."Diana Fish
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Kevin Donohue and I have served on the Board of Directors of the Public Radio Association of Development Officers for several years. When working on projects, Kevin’s positive attitude; thorough, thoughtful approach; and attention to detail make him a pleasure to work with."H. June Fox
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Kevin Donohue possesses a rare combination of professionalism and thoroughness along with an excellent sense of humor. These qualities are apparent in his business approach and many accomplishments."Sharman McGurn
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Kevin’s vast knowledge of the public radio venue is an asset to those with whom he works. His desire to make the forum all that it can be can only lead to great things in the industry."Lisa Brusio Coster
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Though the rules are different the idea that Underwriting played a critical role in the survival of the station. Kevin understands the importance of matching the business to the proper programming on Public Radio.
I am pleased he has started a new company to help even more businesses and institutions see the benefits of underwriting on Public Radio. Kevin can be trusted to provide intelligent solutions to underwriting."
Gary Levine -
Although I have known Kevin personally for many years, it has only been in the last 4 years that I have had the pleasure to work with him on a long-term project. His thoroughness coupled with enthusiasm and humor make him a joy to work beside. Kevin is extremely prompt with creative solutions to the most mundane of questions and concerns. I look forward to a long working relationship with him and his firm."Linda Potter
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I had the opportunity to work with Kevin Donohue first hand in helping to establish a good image for both a law firm and an institution of higher learning. His advice and responsiveness regarding public radio were instrumental in achieving success for goals with a minimal budget."Glenda LeGendre
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Forming his own company is the next logical step for the guy who introduced public radio to the closed ranks of Baltimore’s mainstream ad establishment.
As good as he is at closing sales, his real talent is in opening up new markets. When he came aboard, the Baltimore station was practically invisible to media buyers, but he often said, “we’re not just selling numbers anyway, the pitch is all about quality.” Less than five years later, the station was a national leader in its market cohort for corporate underwriting. If he says he can do something for you, you can believe him, and you can take that to the bank.
I can think of more than a million reasons to work with him, and they’re all engraved with a portrait of George Washington. Kevin once pointed out to me how much George’s face resembles the Mona Lisa with a more modern hairdo. I remember his exact words delivered in his signature low-key, deadpan style of humor, “something about the way she smiles.”"
Dennis Kita
Latest News
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2018 PMDMC
16 September 2018Kevin presented the PRADO Development Person of the Year Award to Ira Salmela....
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2016 PMDMC Scholarships
19 June 2016June 2016: As scholarship chair of the PRADO (Public Radio Association of Development...
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Current.org
2 February 2016Kevin started working at Current.org in display advertising and job classifieds.
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