Forming his own company is the next logical step for the guy who introduced public radio to the closed ranks of Baltimore’s mainstream ad establishment.
As good as he is at closing sales, his real talent is in opening up new markets. When he came aboard, the Baltimore station was practically invisible to media buyers, but he often said, “we’re not just selling numbers anyway, the pitch is all about quality.” Less than five years later, the station was a national leader in its market cohort for corporate underwriting. If he says he can do something for you, you can believe him, and you can take that to the bank.
I can think of more than a million reasons to work with him, and they’re all engraved with a portrait of George Washington. Kevin once pointed out to me how much George’s face resembles the Mona Lisa with a more modern hairdo. I remember his exact words delivered in his signature low-key, deadpan style of humor, “something about the way she smiles.”
Program Manager-Great Valley Center; former General Manager of KUOP, Stockton, and WJHU, Baltimore