Underwriting Help

KFD Media provides underwriting consulting and management expertise to public radio and TV stations that want to grow their revenue potential. KFD Media uses proven and successful techniques developed at WYPR/Baltimore over a ten-year period that yielded over 1.3 million in annual revenues, approximately 50% of the station’s revenue.

KFD Media provides comprehensive sales training including (as needed) ala carte sales services up to complete sales department management.

KFD Media provides an in-depth analysis of department current underwriting sales practices and provides solutions for:

  • effective sales materials
  • comprehensive sales goals
  • productive and motivational sales meetings
  • effective client prospecting
  • efficient traffic & continuity techniques
  • evaluation of existing traffic program
  • FCC copy writing principles
  • proven techniques for inter-department co-operation for greater productivity

All designed to improve sales performance!