About

KFD Media enables both the for-profit and non-profit world to harness the power of public radio and TV underwriting with intelligent media purchases.

KFD Media leverages my years of experience at WYPR, a NPR News-Talk FM station in Baltimore; Maryland Public TV; independent UW sales jobs at public stations: WEAA-FM, WDCB-FM & WBJC-FM, working with a research provider, conducting executive development personnel searches, representing client interests to public stations — indeed my 40-year commercial and public broadcast career — and puts it to work for stations and businesses who want to maximize their experience in the public radio-TV arena.

KFD Media provides expertise in the areas of:

  • building revenue with existing and new clientele

  • media partnerships

  • event marketing

  • value added merchandising

  • underwriting copy

Experience:

2004 – 2018

President, KFD Media, Ellicott City, MD

2016 – 2016

CURRENT Magazine

2013 – 2013

UW Sales – WBJC-FM Classical Music, Baltimore, MD

2012 – 2013

UW Sales Consultant-WDCB-Chicago, IL

2009 – 2012

Account Executive, WEAA NPR/Jazz Radio, Baltimore, MD

2007 – 2011

Account Executive, Research Director, Inc. Annapolis, MD

2007 – 2007

Managing Director, Corporate Support-Maryland Public Television, Baltimore, MD

  • Four-month assignment learning the PBS-TV underwriting sales model, including CSPI-1&2 Sales training; hired Media Audit Research; skilled in organizing, hiring and motivating a public TV sales force.

1994 – 2004

Underwriting Sales Manager, WJHU-WYPR Radio, Baltimore, MD

  • Organized and developed the underwriting sales effort at WJHU-WYPR. Trained and supervised sales staff. Exceeded all sales projections. Underwriting sales increased by almost 480% during my ten-year tenure at the station. WYPR’s Underwriting sales were 1.4 million, in the top tier of all public radio stations in the nation at that time (2004).
  • Hired, trained, and managed sales and WYPR support staff. Created sales and departmental budgets. Analyzed and interpreted Arbitron, Simmons and Scarborough data for sales use.

1996 – 1997

Development Director, WJHU Radio (Johns Hopkins University), Baltimore, MD.

  • Oversaw record-setting pledge drives & began major donor program.

Training Programs

  • PRUP 2-Public Radio Underwriting Partnership Best Practices Project
  • Ongoing sales training, seminars and Development Exchange and Public Radio * Conferences (PRDMC)
  • Comprehensive training in the Miller-Heiman Strategic and Conceptual Sales System
  • CSPI (1&2)-CPB/PBS Corporate Support Productivity Initiative -Sales Training